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HQ Modules

A modular operating system for business. Your Foundation includes your choice of Voice HQ or Knowledge HQ.

OperatorOS (Operating System)

The fabric HQs run on — included with every Foundation deployment

OperatorOS governs and coordinates all HQ activity. It synchronizes state across HQs, enforces routing logic, and provides mission control for your business (as scoped).

Deployed at operator.adspend.agency and available as a desktop app on Operator Node (Mac Studio).

Mission Control
State Sync
Approval Gates
Audit Trail
Override Controls

Foundation Modules

Choice of Entry Point

Every Foundation deployment includes one of these core HQs. You can add the second for +$2,500.

Voice HQ

The Front Desk & Sales Engine

Autonomous AI voice agent for inbound calls. Answers 24/7, captures intent, qualifies leads, schedules appointments, and routes complex issues. It is your front desk, intake coordinator, and SDR in one.

What's included:

24/7 Call Answering, Intent Classification, Lead Qualification, Live Calendar Booking, Warm Transfer Routing, SMS Follow-Up, CRM Sync.

Operational artifact:

"Call Record" object + transcript + booked appointment stored in OperatorOS

Example Workflow:

  1. 1Customer calls: "I need a quote for a new roof."
  2. 2Voice HQ answers immediately, verifies service area.
  3. 3Qualifies the lead (timeline, budget, insurance).
  4. 4Books an on-site estimate directly to your calendar.
  5. 5Sends confirmation text and logs deal in OperatorOS.

Example Workflow:

  1. 1Employee asks: "What is the protocol for a Level 3 escalation?"
  2. 2Knowledge HQ scans 500+ pages of handbooks/SOPs.
  3. 3Returns exact step-by-step ANSWER with citations.
  4. 4Drafts the required email response for the employee.
  5. 5Logs the query for training gaps.

Knowledge HQ

The Internal Expert & Policy Oracle

RAG-based chat agent connected to your business's entire knowledge base (handbooks, policies, SOPs, past projects). Staff can query it for instant answers, drafting documents, or policy checks.

What's included:

Vector Database Setup, Document Ingestion (PDF/Doc/Notion), Citation-Backed RAG Chat, Policy Enforcement, Drafting Assistant.

Operational artifact:

"Knowledge Session" log + cited sources stored in OperatorOS

Infrastructure

Core Capability Layers

These layers power Starter HQs and Core Vitals. They're assembled differently by deployment (as scoped). Enabled with OperatorOS — not sold separately.

Data/Context Layer

Enabled

Shared backbone — customer history, product data, transaction records. Provides context for every decision every HQ makes.

Routing/Workflow Layer

Enabled

Decision-making engine — rules, approvals, escalation, handoffs. Connects HQs together through shared routing logic.

Powered by Adspend

Growth Module

Available exclusively when running growth with Adspend Agency.

Partner Exclusive

Marketing HQ

Customer lifecycle management. Handles reviews, referrals, re-engagement, and attribution. Turns customers into advocates and feeds conversion data back to your ad campaigns.

What it unlocks:

Automated reputation building, intelligent segmentation, referral generation, lifetime value optimization, attribution tracking

Who it's for:

Partner businesses running active growth campaigns with Adspend.

Example Workflow:

  1. 1Customer completes job (tracked in OperatorOS)
  2. 2Marketing HQ sends review request at optimal time
  3. 3Identifies referral opportunities based on satisfaction
  4. 4Segments for re-engagement campaigns
  5. 5Feeds conversion data back to Adspend

How HQs Work Together

Each HQ is powerful alone. Together, they form a coordinated operating system.

OperatorOS orchestrates state between Voice, Knowledge, and your Applications — ensuring shared context across the entire business.

Example: New customer inquiry flow

Voice HQ answers call, qualifies lead, checks schedule availability

OperatorOS syncs customer data, checks existing records

Voice HQ books appointment and sends confirmation SMS

Knowledge HQ provides technician with specific job protocols via chat

Marketing HQ requests review after job completion(Adspend)

All of this happens automatically, in coordination, without manual handoffs.

Choose Your Starting Point

Foundation ($10k) includes your choice of Voice HQ or Knowledge HQ.