From Scattered Briefs to Production-Ready Assets
The moment a new creative request is transformed into a Production-Ready Brief — including formats needed, brand kit status, revision policy, delivery cadence, and stakeholder approvals — before a creative director or producer ever reviews the conversation.
Recommended starting point:Foundation Package
The Problem
Creative agencies don't lose clients because of bad design — they lose them in the 'Brief Chaos.' Prospects arrive with vague requests ('I need content'), incomplete brand assets, and no clarity on formats, revisions, or timelines. Account managers chase brand kits, usage rights, and approval chains while creatives wait for direction. By the time production starts, half the context is missing or contradictory. Without a system to capture Creative DNA at the point of entry, agencies scale revision cycles instead of output.
System Architecture
Meet Your New Team
Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.
Intake Specialist
Routing Manager
Engagement Lead
Policy Expert
System Logic: Inbound inquiry received via phone or web
Intake Specialist
Qualifies intent and gathers core requirements.
Policy Expert
Checks internal SOPs for case-specific compliance.
Routing Manager
Assigns to appropriate department with full context.
Engagement Lead
Schedules automated follow-up sequence.
Where Most Creative Agencies Start
Most creative agencies begin with the Foundation Package, which installs the core, private infrastructure required to run Operator locally — ensuring client brand assets, creative concepts, and proprietary production processes remain under agency control.
What's Included
- Operator Node (Mac Studio) — on-prem runtime (as scoped)
- OperatorOS activated (control plane app)
- Core Stack (Lite) included — baseline intake → routing → handoff loop
- One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)
What It Can Do
- Acknowledge 100% of creative inquiries 24/7
- Capture Creative DNA: formats needed (video, static, UGC), brand kit readiness, revision policy, delivery cadence, stakeholder approval chain
- Route Production-Ready Briefs to the appropriate internal owner (creative director, producer, or account lead)
What it intentionally does NOT include: Creative concept development or design execution. Video production or post-production. Performance guarantees or engagement predictions. Asset creation or content generation. The Foundation Package establishes intake clarity — it doesn't replace creative expertise.
Capability Expansion Path
HQ Pro applies specialized logic for creative agency flows: differentiating UGC vs produced content, identifying high-volume vs boutique projects, and routing complex multi-format campaigns to senior creative directors.
High-complexity projects reach leadership immediately. Standard requests flow through proven production processes.
The Core Stack shares a unified memory layer:
Context persists across sales, onboarding, and ongoing creative requests. Leadership gains visibility into production bottlenecks.
Custom Operator is designed for scaled creative agencies, production houses, or multi-service creative groups requiring advanced capabilities.
Internal SOP RAG (production playbooks). Multi-brand isolation. Revision tier awareness. Audit-ready intake logs for project retrospectives.
Every tier reduces brief chaos — higher tiers add creative-aware logic, brand memory, and ultimately unified production operations.
Outcomes (Modeled / Typical)
Practices deploying Operator may experience:
Outcomes vary by deployment level, but the system consistently shifts agencies from brief chaos to structured production operations.
Pricing Notes
Packages cap scope, not capability.
Operator does not create designs, produce content, predict engagement, or execute creative campaigns. It strictly supports intake, routing, and coordination — it does not replace creative expertise or production execution.
Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.
Ready to Deploy?
See how OperatorHQ can work for your specific needs.