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Agency Overlay — Fractional CMO / Media Buying Collective

From Scattered Engagements to Strategy-Ready Briefs

The moment a new fractional or collective inquiry is transformed into a Strategy-Ready Brief — including business stage, marketing maturity, budget velocity, team gaps, and engagement expectations — before a principal or partner ever reviews the conversation.

Recommended starting point:Foundation Package

The Problem

Fractional CMOs and media buying collectives don't lose clients because of bad strategy — they lose them in the 'Alignment Gap.' Founders arrive with vague requests ('I need marketing leadership'), unclear budget authority, and no visibility into existing team capabilities. Partners chase organizational context, historical spend data, and decision-making authority while capacity sits idle. By the time engagement starts, half the strategic context is missing. Without a system to capture Leadership DNA at the point of entry, collectives scale mismatch instead of alignment.

System Architecture

Meet Your New Team

Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.

Voice HQ

Intake Specialist

Call Qualification
Inquiry Triage
After-Hours Coverage
Ops HQ

Routing Manager

Task Prioritization
Resource Allocation
Context Handover
Marketing HQ

Engagement Lead

Follow-Up Sequences
Review Generation
Client Updates
Knowledge HQ

Policy Expert

SOP Retrieval
Compliance Checks
Staff Guidance

System Logic: Inbound inquiry received via phone or web

1

Intake Specialist

Qualifies intent and gathers core requirements.

2

Policy Expert

Checks internal SOPs for case-specific compliance.

3

Routing Manager

Assigns to appropriate department with full context.

4

Engagement Lead

Schedules automated follow-up sequence.

Foundation PackageInfrastructure Ready

Where Most Fractional/Collective Practices Start

Most fractional CMO practices and media buying collectives begin with the Foundation Package, which installs the core, private infrastructure required to run Operator locally — ensuring client strategies, proprietary frameworks, and principal methodologies remain under practice control.

What's Included

  • Operator Node (Mac Studio) — on-prem runtime (as scoped)
  • OperatorOS activated (control plane app)
  • Core Stack (Lite) included — baseline intake → routing → handoff loop
  • One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)

What It Can Do

  • Acknowledge 100% of fractional/collective inquiries 24/7
  • Capture Leadership DNA: business stage (seed, growth, scale), marketing maturity, budget velocity and authority, existing team composition, engagement expectations (hours, scope, duration)
  • Route Strategy-Ready Briefs to the appropriate internal owner (principal, partner, or practice lead)

What it intentionally does NOT include: Strategic recommendations or marketing plans. Team hiring or vendor selection. Budget allocation decisions or spend commitments. Platform access or campaign execution. The Foundation Package establishes intake clarity — it doesn't replace strategic leadership.

Capability Expansion Path

HQ ProLeadership-Aware Routing Logic

HQ Pro applies specialized logic for fractional/collective flows: differentiating advisory vs embedded engagements, identifying early-stage vs growth-stage needs, and routing high-complexity organizations to senior partners.

Complex multi-stakeholder engagements reach senior principals immediately. Standard advisory flows through proven processes.

Operator HQUnified Practice Brain

The Core Stack shares a unified memory layer:

Voice HQ
Sales HQ
Ops HQ
Data HQ
Marketing HQ

Context persists across intake, strategic planning, and ongoing advisory. Leadership gains visibility into practice capacity and client health.

Custom OperatorThe 'Fractional Practice OS' Layer

Custom Operator is designed for scaled fractional practices, media buying collectives, or multi-principal advisory firms requiring advanced capabilities.

Internal SOP RAG (strategic playbooks). Multi-client isolation. Engagement tier awareness. Audit-ready intake logs for practice reviews.

Every tier reduces alignment chaos — higher tiers add leadership-aware logic, engagement memory, and ultimately unified practice operations.

Outcomes (Modeled / Typical)

Practices deploying Operator may experience:

Zero missed inquiries — every prospect acknowledged 24/7
Faster time-to-engagement — business context and authority confirmed before first call
Cleaner handoffs — intake and principals work from the same strategy-ready truth
Reduced alignment cycles — Leadership DNA captured at first touch
Protected methodologies — proprietary frameworks stay on practice hardware

Outcomes vary by deployment level, but the system consistently shifts practices from alignment chaos to structured advisory operations.

Pricing Notes

Foundation Package — $10,000HQ Plus / HQ Pro — scope-basedOperator HQ — starting at $69,000Custom Operator — custom

Packages cap scope, not capability.

Operator does not provide strategic recommendations, allocate budgets, hire teams, or execute campaigns. It strictly supports intake, routing, and coordination — it does not replace strategic leadership or marketing expertise.

Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.

Ready to Deploy?

See how OperatorHQ can work for your specific needs.