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Agency Overlay — Email / Lifecycle Agency

From Scattered Retention Requests to Flow-Ready Briefs

The moment a new email/lifecycle inquiry is transformed into a Retention-Ready Brief — including ESP platform, list health, flow inventory, campaign cadence, and revenue attribution — before a lifecycle strategist or email developer ever reviews the conversation.

Recommended starting point:Foundation Package

The Problem

Email and lifecycle agencies don't lose clients because of bad copy — they lose them in the 'Data Gap.' Prospects arrive with vague requests ('I need better email'), fragmented tech stacks, and no clarity on list hygiene, existing flows, or attribution models. Account managers chase ESP access, segment data, and revenue baselines while strategists wait for context. By the time flows are built, half the technical foundation is missing. Without a system to capture Lifecycle DNA at the point of entry, agencies scale patchwork instead of systems.

System Architecture

Meet Your New Team

Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.

Voice HQ

Intake Specialist

Call Qualification
Inquiry Triage
After-Hours Coverage
Ops HQ

Routing Manager

Task Prioritization
Resource Allocation
Context Handover
Marketing HQ

Engagement Lead

Follow-Up Sequences
Review Generation
Client Updates
Knowledge HQ

Policy Expert

SOP Retrieval
Compliance Checks
Staff Guidance

System Logic: Inbound inquiry received via phone or web

1

Intake Specialist

Qualifies intent and gathers core requirements.

2

Policy Expert

Checks internal SOPs for case-specific compliance.

3

Routing Manager

Assigns to appropriate department with full context.

4

Engagement Lead

Schedules automated follow-up sequence.

Foundation PackageInfrastructure Ready

Where Most Email/Lifecycle Agencies Start

Most email and lifecycle agencies begin with the Foundation Package, which installs the core, private infrastructure required to run Operator locally — ensuring client customer data, flow strategies, and proprietary retention frameworks remain under agency control.

What's Included

  • Operator Node (Mac Studio) — on-prem runtime (as scoped)
  • OperatorOS activated (control plane app)
  • Core Stack (Lite) included — baseline intake → routing → handoff loop
  • One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)

What It Can Do

  • Acknowledge 100% of email/lifecycle inquiries 24/7
  • Capture Lifecycle DNA: ESP platform (Klaviyo, Mailchimp, HubSpot, etc.), list health and size, existing flow inventory, campaign cadence, revenue attribution state
  • Route Retention-Ready Briefs to the appropriate internal owner (lifecycle strategist, email developer, or account lead)

What it intentionally does NOT include: Email copywriting or design execution. Flow building or ESP configuration. Revenue guarantees or LTV predictions. List cleaning or data management. The Foundation Package establishes intake clarity — it doesn't replace lifecycle expertise.

Capability Expansion Path

HQ ProLifecycle-Aware Routing Logic

HQ Pro applies specialized logic for email agency flows: differentiating flow builds vs campaign management, identifying Klaviyo vs other ESP expertise needs, and routing high-revenue accounts to senior strategists.

Complex multi-flow engagements reach leadership immediately. Standard campaigns flow through proven processes.

Operator HQUnified Retention Brain

The Core Stack shares a unified memory layer:

Voice HQ
Sales HQ
Ops HQ
Data HQ
Marketing HQ

Context persists across sales, onboarding, and ongoing retention optimization. Leadership gains visibility into revenue impact patterns.

Custom OperatorThe 'Lifecycle Agency OS' Layer

Custom Operator is designed for scaled email agencies, retention consultancies, or multi-platform lifecycle teams requiring advanced capabilities.

Internal SOP RAG (lifecycle playbooks). Multi-client isolation. Revenue tier awareness. Audit-ready intake logs for performance reviews.

Every tier reduces data chaos — higher tiers add lifecycle-aware logic, retention memory, and ultimately unified lifecycle operations.

Outcomes (Modeled / Typical)

Practices deploying Operator may experience:

Zero missed inquiries — every prospect acknowledged 24/7
Faster time-to-flows — ESP access and list health confirmed before kickoff
Cleaner handoffs — account and lifecycle teams work from the same intake truth
Reduced technical discovery — Lifecycle DNA captured at first touch
Protected strategies — proprietary retention frameworks stay on agency hardware

Outcomes vary by deployment level, but the system consistently shifts agencies from data chaos to structured lifecycle operations.

Pricing Notes

Foundation Package — $10,000HQ Plus / HQ Pro — scope-basedOperator HQ — starting at $69,000Custom Operator — custom

Packages cap scope, not capability.

Operator does not write emails, build flows, configure ESPs, or predict revenue. It strictly supports intake, routing, and coordination — it does not replace lifecycle expertise or email development.

Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.

Ready to Deploy?

See how OperatorHQ can work for your specific needs.