From Vague Site Requests to Development-Ready Specs
The moment a new web project inquiry is transformed into a Dev-Ready Brief — including site type, platform preferences, technical requirements, content readiness, and launch timeline — before a developer or project manager ever reviews the conversation.
Recommended starting point:Foundation Package
The Problem
Web development agencies don't lose clients because of bad code — they lose them in the 'Scope Void.' Prospects arrive with vague requests ('I need a website'), incomplete content, and no clarity on functionality, integrations, or hosting. Account managers chase copy, images, and technical requirements while developers wait for specs. By the time development starts, half the scope is undefined or contradictory. Without a system to capture Web DNA at the point of entry, agencies scale scope creep instead of shipped projects.
System Architecture
Meet Your New Team
Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.
Intake Specialist
Routing Manager
Engagement Lead
Policy Expert
System Logic: Inbound inquiry received via phone or web
Intake Specialist
Qualifies intent and gathers core requirements.
Policy Expert
Checks internal SOPs for case-specific compliance.
Routing Manager
Assigns to appropriate department with full context.
Engagement Lead
Schedules automated follow-up sequence.
Where Most Web Agencies Start
Most web development agencies begin with the Foundation Package, which installs the core, private infrastructure required to run Operator locally — ensuring client project specs, proprietary code, and development processes remain under agency control.
What's Included
- Operator Node (Mac Studio) — on-prem runtime (as scoped)
- OperatorOS activated (control plane app)
- Core Stack (Lite) included — baseline intake → routing → handoff loop
- One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)
What It Can Do
- Acknowledge 100% of web project inquiries 24/7
- Capture Web DNA: site type (marketing, e-commerce, SaaS, landing pages), platform preferences (WordPress, Shopify, Webflow, custom), technical requirements, content readiness, launch timeline
- Route Dev-Ready Briefs to the appropriate internal owner (project manager, lead developer, or account lead)
What it intentionally does NOT include: Website design or development execution. Platform recommendations or architecture decisions. Timeline guarantees or launch date commitments. Code writing or CMS configuration. The Foundation Package establishes intake clarity — it doesn't replace development expertise.
Capability Expansion Path
HQ Pro applies specialized logic for web agency flows: differentiating new builds vs redesigns vs maintenance, identifying e-commerce vs marketing sites, and routing complex custom development to senior architects.
Complex technical projects reach leadership immediately. Standard builds flow through proven processes.
The Core Stack shares a unified memory layer:
Context persists across sales, scoping, and ongoing development requests. Leadership gains visibility into project health signals.
Custom Operator is designed for scaled web agencies, development studios, or multi-platform teams requiring advanced capabilities.
Internal SOP RAG (development playbooks). Multi-client isolation. Platform tier awareness. Audit-ready intake logs for project retrospectives.
Every tier reduces scope chaos — higher tiers add dev-aware logic, project memory, and ultimately unified development operations.
Outcomes (Modeled / Typical)
Practices deploying Operator may experience:
Outcomes vary by deployment level, but the system consistently shifts agencies from scope chaos to structured development operations.
Pricing Notes
Packages cap scope, not capability.
Operator does not build websites, write code, make platform recommendations, or commit to launch dates. It strictly supports intake, routing, and coordination — it does not replace development expertise or project management.
Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.
Ready to Deploy?
See how OperatorHQ can work for your specific needs.