From Scattered Pitches to Press-Ready Briefs
The moment a new PR inquiry is transformed into a Media-Ready Brief — including narrative angles, spokesperson availability, press assets, embargo rules, and crisis flags — before a publicist or media relations lead ever reviews the conversation.
Recommended starting point:Foundation Package
The Problem
PR agencies don't lose clients because of bad pitches — they lose them in the 'Narrative Gap.' Prospects arrive with urgent requests ('I need press coverage'), incomplete media kits, and no clarity on spokespeople or embargoes. Account managers chase headshots, bios, and talking points while publicists wait for story angles. By the time outreach starts, half the narrative context is missing or contradictory. Without a system to capture PR DNA at the point of entry, agencies scale reactive firefighting instead of strategic media relations.
System Architecture
Meet Your New Team
Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.
Intake Specialist
Routing Manager
Engagement Lead
Policy Expert
System Logic: Inbound inquiry received via phone or web
Intake Specialist
Qualifies intent and gathers core requirements.
Policy Expert
Checks internal SOPs for case-specific compliance.
Routing Manager
Assigns to appropriate department with full context.
Engagement Lead
Schedules automated follow-up sequence.
Where Most PR Agencies Start
Most PR agencies begin with the Foundation Package, which installs the core, private infrastructure required to run Operator locally — ensuring client media strategies, press contacts, and proprietary pitch approaches remain under agency control.
What's Included
- Operator Node (Mac Studio) — on-prem runtime (as scoped)
- OperatorOS activated (control plane app)
- Core Stack (Lite) included — baseline intake → routing → handoff loop
- One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)
What It Can Do
- Acknowledge 100% of PR inquiries 24/7
- Capture PR DNA: narrative angles, spokesperson availability, press asset readiness (headshots, bios, boilerplate), embargo rules, crisis flags, media tier preferences
- Route Media-Ready Briefs to the appropriate internal owner (publicist, media relations lead, or account director)
What it intentionally does NOT include: Media list building or journalist outreach. Press release writing or story pitching. Coverage guarantees or placement predictions. Crisis management or reputation repair. The Foundation Package establishes intake clarity — it doesn't replace PR expertise.
Capability Expansion Path
HQ Pro applies specialized logic for PR agency flows: differentiating proactive media relations vs crisis response, identifying product launches vs ongoing awareness, and routing sensitive reputation matters to senior publicists.
Crisis situations reach leadership immediately. Standard PR requests flow through proven processes.
The Core Stack shares a unified memory layer:
Context persists across sales, onboarding, and ongoing media relations. Leadership gains visibility into coverage patterns and client health.
Custom Operator is designed for scaled PR agencies, communications firms, or multi-client media relations teams requiring advanced capabilities.
Internal SOP RAG (media playbooks). Multi-client isolation. Sensitivity tier awareness. Audit-ready intake logs for coverage reporting.
Every tier reduces narrative chaos — higher tiers add PR-aware logic, media memory, and ultimately unified communications operations.
Outcomes (Modeled / Typical)
Practices deploying Operator may experience:
Outcomes vary by deployment level, but the system consistently shifts agencies from reactive firefighting to structured media operations.
Pricing Notes
Packages cap scope, not capability.
Operator does not write press releases, contact journalists, guarantee coverage, or manage crises. It strictly supports intake, routing, and coordination — it does not replace PR expertise or media relations execution.
Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.
Ready to Deploy?
See how OperatorHQ can work for your specific needs.