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Install Your AI Employee
E-commerce / DTC

From Fragmented Funnels to Coordinated Revenue Operations

The moment a high-intent shopper gets instant, context-aware support — and your team sees a unified view of demand, conversion, and customer lifecycle.

Recommended starting point:Foundation Package

The Problem

E-commerce brands don't fail because of traffic — they fail because systems don't talk to each other. Ads, landing pages, checkout, post-purchase flows, support inboxes, and retention tools all operate in silos. High-intent shoppers abandon carts without follow-up. Support teams answer the same order-status and return questions repeatedly. Founders lack a single, real-time view of demand, conversion friction, and customer context. The result is wasted ad spend, reactive operations, and growth capped by tooling complexity rather than demand.

System Architecture

Meet Your New Team

Operator isn't just software. It's a verified swarm of specialized AI agents working in concert to run your operations.

Voice HQ

Intake Specialist

Call Qualification
Inquiry Triage
After-Hours Coverage
Ops HQ

Routing Manager

Task Prioritization
Resource Allocation
Context Handover
Marketing HQ

Engagement Lead

Follow-Up Sequences
Review Generation
Client Updates
Knowledge HQ

Policy Expert

SOP Retrieval
Compliance Checks
Staff Guidance

System Logic: Inbound inquiry received via phone or web

1

Intake Specialist

Qualifies intent and gathers core requirements.

2

Policy Expert

Checks internal SOPs for case-specific compliance.

3

Routing Manager

Assigns to appropriate department with full context.

4

Engagement Lead

Schedules automated follow-up sequence.

Foundation PackageInfrastructure Ready

Where Most Brands Start

Most DTC brands begin with the Foundation Package, which installs the private infrastructure required to run Operator locally while integrating cleanly with the existing commerce stack.

What's Included

  • Operator Node (Mac Studio) — on-prem runtime (as scoped)
  • OperatorOS activated (control plane app)
  • Core Stack (Lite) included — baseline intake → routing → handoff loop
  • One HQ deepened beyond Lite mode (e.g., Voice or Data/RAG)

What It Can Do

  • Answer common pre-purchase and post-purchase questions
  • Capture customer intent and issue type (pre-sale, support, retention)
  • Route inquiries to the appropriate channel or team with context

What It Intentionally Does NOT Include

Deep funnel optimization logic, cross-channel attribution or media intelligence, automated lifecycle or retention orchestration, or SKU-level and cohort-aware decisioning. The Foundation Package establishes ownership, privacy, and baseline responsiveness — it is the on-ramp, not the growth engine.

Capability Expansion Path

HQ ProCommerce-Aware Templates

HQ Pro for E-commerce is a templated, commerce-aware operating system built around common DTC workflows.

HQ Pro reflects how modern DTC brands operate day to day, but remains standardized rather than bespoke.

Operator HQRevenue-Aware Operating System

Operator HQ unifies the Core Stack into a single coordinated system:

Voice HQ
Sales HQ
Ops HQ
Data HQ
Marketing HQ
Custom OperatorEnterprise & Complex Scale

Custom Operator is designed for brands with complex scale, compliance, or data requirements — including high-AOV or subscription-heavy brands, multi-store or multi-region operations, and brands with proprietary data models.

This is not a template — it is a system built around how that brand actually grows.

Every tier reduces operational friction — higher tiers add commerce intelligence, lifecycle coordination, and ultimately full revenue-system control.

Outcomes (Modeled / Typical)

E-commerce brands deploying Operator often experience:

Fewer abandoned conversations and support tickets
Faster customer response times
Reduced support overhead
Improved visibility into customer intent
Better continuity across the customer lifecycle

Outcomes vary by deployment level and configuration.

Pricing Notes

Foundation Package — $10,000HQ Plus / HQ Pro — scope-basedOperator HQ — starting at $69,000Custom Operator — custom

Packages cap scope, not capability.

Operator supports operational coordination and customer communication. It does not provide legal, financial, or tax advice, and does not guarantee performance outcomes.

Examples only. Capabilities vary by scope, data quality, and integrations. Not legal, medical, or financial advice.

Ready to Deploy?

See how OperatorHQ can work for your specific needs.